Two Weeks Notice by Amy Porterfield

Author:Amy Porterfield [Amy Porterfield]
Language: eng
Format: epub
Publisher: Hay House
Published: 2022-11-16T00:00:00+00:00

Batch Planning Session

If batching is all about dedicating a set amount of time to do similar tasks, a “batch planning session” is a set amount of time dedicated to planning out those tasks. For me, this means a 30- to 60-minute block of time where I brainstorm eight weeks of free weekly content all in one sitting. I try not to overthink it; I just pick up a notebook and pen and start writing. If I ever get stuck, I go back to the notes I took from my validation calls with my Ideal Customer Avatar and read over the questions, struggles, and challenges I’ve heard directly from them.

But if you don’t have a list like this yet, don’t worry. Just imagine the questions and struggles your Ideal Customer Avatar is likely having right now, and write down the solutions you can teach, exercises that would be helpful, and experts you might interview to give this customer a taste of the relief they’re looking for.

Here are some tips to get you started on the planning session:

Start with a brain dump. Write down any and all ideas that pop into your head. What topics would be beneficial to your audience? What content would enhance their lives? What are some of the questions your audience is already asking you? What are some of the questions your audience should be asking you but don’t know to ask yet?

Check your calendar. It’s nice to tie your free content into upcoming holidays or special events, so look at the next two months for opportunities. For example, if you teach people how to organize their houses and you’re creating free content for March, you could create a “Spring Clean-Out Checklist.” If you’re working on content for August or September, you could offer a “Back-to-School” guide to decluttering your kid’s room.

Do some research. Use Google or YouTube to type in key phrases that relate to your business and see what comes up on the first page of results. Since these results are directly tied to the answers people in your audience are searching for, this intel is gold, especially when you’re starting out and haven’t had a ton of interaction with your audience yet. Turn these results into topics you can write about. For example, let’s say you teach watercolor painting to novice students. You might search for the phrase beginner watercolor lessons. If words like easy, basic, techniques, and beginner show up over and over on the first page of results—meaning the audience you’re aiming for is looking for easy and basic techniques—you might consider creating a blog called “Three Easy Beginner Watercolor Techniques” or a video where you teach “Brush Basics for Beginning Watercolor Painters.” Bonus tip: Scroll down the page to the section that says “Related searches” to see other popular topics that people are searching for within your niche.

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